Positioning + content
Service hierarchy, customer-focused copy, local relevance, titles, descriptions, and technical search foundations.
Fort Wayne, IndianaWebsites for service businessesDirect, founder-led support
Website case study · Fort Wayne
A complete website built to turn landscaping searches into quote requests.
ClientSpan planned, wrote, designed, built, and launched CDL Landscape Services' new online presence—connecting real project proof with a much clearer path to contact the team.
The assignment
Make a growing local company look as capable online as it is in the field.
CDL handles everything from residential landscape installation and property maintenance to commercial work and large-scale seeding and erosion control. The website needed to make that breadth understandable without burying the customer.
The result is a visual, mobile-first sales experience that establishes local trust, organizes the company's services, demonstrates the finish of its work, and routes interested visitors into a tracked quote process.
Full website showcase
See the finished work, then explore it live.
Review the completed homepage below, then open CDL's live services, project gallery, company story, and quote experience directly.
Homepage preview captured from the completed CDL website. Use the page links above to explore every live page in a new tab; the live site intentionally blocks third-party embedding for security.
What ClientSpan delivered
One connected system—not just a new look.
Every part of the project supports a customer decision or the team's ability to understand what the website produces.
Responsive experience
A custom six-page experience designed for homeowners, property managers, and commercial prospects on any screen.
Quote integration
High-intent calls to action and service-specific paths connect visitors directly to CDL's Jobber request workflow.
Measurement + launch
Analytics events, Search Console preparation, domain configuration, launch checks, and ongoing website care.
Customer journey
Every page earns its place.
Immediate value, strongest services, proof, local trust, and two clear contact options.
Detailed answers for landscaping, seeding, erosion control, maintenance, and commercial work.
Real images, videos, project categories, and client feedback gathered in one proof-rich destination.
Hands-on ownership, company values, and the local team behind the work.
A direct request path that captures the project details CDL needs to respond efficiently.
Fort Wayne, Indiana
A stronger digital foundation for CDL's next stage.
- Clearer presentation of residential and commercial services
- Real work positioned as the primary credibility builder
- Consistent quote calls to action across the experience
- Trackable phone, email, direction, and quote interactions
- Search-friendly pages for the company's service area
- A maintainable platform ready to evolve with the business
ClientSpan does not publish made-up performance numbers. As reliable post-launch data develops, measurable outcomes can be added to this case study.
Start with a useful first step
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